Chain Mail

Chain of Fools -real estate articles

It seems the Good Housekeeping Seal of Approval has been replaced by Oprah Winfrey when it comes to a validation of credibility …

Having said that, if I’m not mistaken, all the former ever meant was that the product or service in question paid to advertise in Good Housekeeping magazine.

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 Still, in the vast anonymity of the cybermarket, a claim of credibility is vital to those who wish to convince us to send them money. Via her phenomenonally successful syndicated television show, Ms Winfrey’s excellence at accurately portraying causes, incidents and situations has earned her a lofty mantle as the Anointess of Authenticity.

We can even see this phenomenon at work on the Longer Life Group’s website that hosts my column, as there are products advertised which espouse her name. That’s fine, of course, as it’s easy for us to discern that the claims of these products are real in that respect (eg- Bob Greene really is her personal trainer). They are, no doubt, good products. If I ever feel the need to lose ten pounds in thirty days, I’ll give them a try.

However, in the wild world of cyber-commerce, it seems that some salesmen decided to take a shortcut in this process. They figured it was good enough to merely claim their product was featured on Oprah.

As you’ve maneuvered through the spam and detritus of cyberspace, it’s odds-on you’ve seen this headline:

‘As Seen On Oprah! Teenager Makes $71,000 by Mailing a Simple Letter!’

The sales pitch relates the tale of a kid who diligently sent God-knows-how-many chain letters and wound up with a closetful of $10 bills, or something like that. The pitch goes on to state that this story was also featured on an American newsmagazine, 20/20, and featured in the Wall Street Journal. However, those outlets are merely there for support. It’s Oprah that gives this story ‘legs,’ as they say in the movie business.

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 In theory, this works to an exponential level. Then again, in theory, so does communism in mass society.

I went straight to the source and posed the question to the staff of Oprah, asking if any teenager ever appeared on the show and told how his chain letter made him $71,000 or more. Here’s the e-mail I received:

“”We don’t find any Oprah Show that talked about anyone making a fortune on a chain letter. References to chain letters include the cabbage soup diet, Mrs. Fields cookies and the Angel Network.”

“While I do admit a temptation to start a chain letter in hopes of receiving sackfuls of Mrs Fields’ cookies by associating it with a real e-mail from Oprah’s staff — after which I would click on that ad featuring Bob Greene so I could buy his weight-loss program — my common sense tells me that it just wouldn’t work.

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